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Supercharge Your Work With HubSpot AI

Embrace the future of productivity and unlock limitless innovation with easy-to-use AI tools, seamlessly available throughout the HubSpot customer platform.
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Drive Efficiency & Work Smarter


Powerful AI capabilities help you work smarter by automating tasks and revealing valuable insights across the HubSpot customer platform. Whether it's drafting content, streamlining workflows, or enhancing data analysis, HubSpot’s AI tools empower you to stay ahead in today's fast-paced business landscape.

Over 85% of marketers and sales professionals agree that AI enhances content quality and prospecting efforts.

Source: The HubSpot Blog's State of AI Report

What's New in HubSpot AI

  • HubSpot AI product roadmap

    Explore the latest HubSpot AI product developments and get a sneak peek into the future of artificial intelligence at HubSpot.

    View the roadmap

  • Meet your new HubSpot AI tools

    Learn how HubSpot AI can supercharge your marketing, sales, and service with tools for creating content, engaging customers, reporting, and more.

    Watch the video
    HubSpot AI feature showing ability to generate a social post

    Spark Creativity With Generative AI

    Say goodbye to endless brainstorming sessions. Skyrocket your creativity with help from AI. HubSpot’s AI features ignite inspiration, giving you the tools to effortlessly craft captivating websites, compelling copy, and attention-grabbing social media posts that leave a lasting impact.

    Popular Features
    HubSpot AI feature showing ability to rewrite content

    Boost Engagement With AI-Powered Content

    Driving traffic to your site is one thing, but building genuine connections with your visitors is a whole other challenge. Get all the AI tools you need to create attention-grabbing content that keeps your audience coming back for more, helping you increase engagement and drive more conversions.

    Popular Features

    • AI Email Writer
      Generate sales outreach emails and marketing campaigns to help you drive more conversions.

    • Meta Description Generator
      Effortlessly create compelling meta descriptions and titles with our generator.

    • AI Blog Writer
      Post articles that your customers will value at scale, no extra budget or headcount required.

    • Content Remix
      Easily turn a single blog post into multiple content formats in no time.

    • Calls-to-Action
      Boost conversions by personalizing, testing, and optimizing your CTAs.

    • Chatbot Builder

      Optimize sales, scheduling, support, and conversations with chatbots.

    What makes HubSpot AI unique?

    • Easy to use

      No technical specialists needed.

    • Fast time to value

      No barriers to entry.

    • Unified customer record

      No knowledge gaps.

    If you're seeking a solution to streamline your processes, generate exceptional content, and boost your search engine optimization and conversion rates, the content assistant is an excellent choice.

    Hmanshu Rauthan

    Co-Founder at MakeWebBetter

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    Video showing ChatSpot features

    Save Time With ChatSpot

    Meet your HubSpot AI-powered companion dedicated to fueling the growth of your business. ChatSpot empowers you with actionable information, including real-time insights from in-depth company research, comprehensive keyword rankings, and more — all in one convenient, conversational platform.

    Start chatting
    ChatSpot tool showing ability to use suggested prompts and templates

    Suggested Prompts

    No need to memorize commands. Suggested prompts make it easy to get the information you want.

    ChatSpot tool showing ability to conduct competitor research

    Easy-to-Understand Insights

    We get it, too much data can be overwhelming. ChatSpot makes it easy to glean insights from even the most data-intensive research.

    ChatSpot tool showing marketing email performance staying updated with current information

    Personalized Responses in Real-Time

    Never worry that your research will be out-of-date. ChatSpot stays current with the latest information.

    HubSpot AI Functionality to Help Power Your Business

    Marketing Hub product showing ability to insert a call-to-action

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    Revolutionize your marketing strategy.

    With HubSpot’s AI tools, marketers gain invaluable assistance in generating content, personalizing campaigns, and analyzing data to drive targeted and impactful marketing strategies.

    Marketing Hub comes with AI-powered features, including: 

    • Drafting marketing emails
    • Creating posts for social media
    • Reporting on campaign performance

    Learn more about Marketing Hub

    Sales Hub product showing contact record

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    Accelerate your company’s revenue growth.

    Supercharge your sales efforts with HubSpot's AI tools, enabling sales teams to automate tasks, uncover actionable insights, and personalize interactions, ultimately transforming leads into loyal customers.

    Give your sales reps the AI-powered features they’ll love, including:

    • Email authoring
    • Predictive sales forecasts
    • Automatic workflow descriptions

    Learn more about Sales Hub

    Service Hub product showing analytics features

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    Connect with your customers like never before.

    Elevate customer service experiences with HubSpot's AI tools that empower service teams to deliver personalized support, automate workflows, and provide valuable insights that drive customer loyalty.

    Increase customer satisfaction with AI tools:

    • Email and message authoring
    • Conversation summary generation

    Learn more about Service Hub

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    Create and manage content.

    Streamline your content marketing with HubSpot's AI tools. Automate content creation and manage assets at scale so you can deliver targeted and engaging experiences to your audiences. 

    Get AI tools designed to simplify content marketing, with:

    • Website design builder
    • Content creation tools
    • Report generation

    Learn more about Content Hub

    Discover artificial intelligence solutions to help your business grow better.

    Get started free
    Get a demo

    Frequently Asked Questions

    HubSpot AI can empower all areas of your organization, from marketing and sales to service and content creation. In summary, HubSpot's AI features can help you: 
    • Automate note-taking and enable quick drafting and sending of inquiry responses to streamline your customer service process.
    • Enable sales with automation of repetitive tasks, actionable insights, predictive forecasts, and lead scoring for empowered reps. 
    • Accelerate content creation across email, display, social, and more to boost marketing ROI. 
    • Enhance your digital presence by leveraging AI to design a custom website, create content, and seamlessly distribute it. 
    • Execute marketing and sales tasks confidently with actionable insights from your CRM data. 

    HubSpot's AI assistants and ChatSpot are AI-powered tools to supercharge your productivity in HubSpot.

    The AI assistants work with HubSpot’s existing content marketing, sales, and customer support tools. They allow you to use AI to generate and share content within the HubSpot ecosystem you already use — without having to copy-paste content from one platform to another. With HubSpot's AI assistants, anyone on your team can draft emails, blog posts, and social copy in minutes instead of hours.

    ChatSpot.ai is an app that you can choose to integrate with your HubSpot CRM. Once integrated, you can use ChatSpot’s conversational AI to accomplish various CRM-related tasks such as drafting emails, building simple reports, and creating CRM records. ChatSpot makes CRM data easily accessible to sales, marketing, growth, and service professionals — giving your entire organization the power to make better decisions faster. 

    HubSpot strives to be transparent with our customers and partners about how we develop and deploy AI across our organization. HubSpot’s AI ethics principles provide us with a framework to guide our AI product development, and ensure we approach AI ethically and responsibly. Learn more about HubSpot’s AI ethics policy.

    At HubSpot, it’s important for us to be transparent about how our AI systems interact with your data. You can learn more about how our AI-powered features work through our model cards. HubSpot AI tools leverage both AI systems provided by our trusted AI service providers and our own HubSpot AI systems. When you use HubSpot AI to supercharge your work, our AI service providers won’t train their models using your data. When an AI feature is powered by our own HubSpot AI system, we may train our AI models using your data, but you can opt out by following the instructions here.